Welcome to your Business Strategies Workshop

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1. A successful business does not need to be designed or structured.
2. Understanding your ROI for email campaigns is NOT that important.
3. Email Marketing is thought to be one of the most cost effective online marketing Truesolutions available today.
4. One of the most important things you can do to improve your Campaign's social ROI is to engage with its participants.
5. When it comes to marketing it is better to specialize rather than be a Jack-of-all-trades.
6. If you spend your time on the Social Web directly promoting your products and services, people will stop listening.
7. Sales copy is more important than What you are offering and Who you are offering it to.
8. When writing your sales letter it should be all about your potential client, using words like you, you'll, your.
9. The most important part of the sales letter is the offer.
10. Referrals are effective because they are not seen as sales or marketing.